TGW
Shiny Object Syndrome
Relying too heavily on artificial intelligence (AI) in marketing, may not be effective as it lacks personalization and the human touch.
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TGW
- Apr 6, 2022
You Are What You E-A-T
If your body is a temple, what you put in to it reflects who you are as a person. The same goes for your brand, your content, and your websi
TGW
- Feb 28, 2022
The Art Of War in Marketing
In our previous post about when to re-visit your marketing strategy, I quoted 孫子 Sun Zi (Sun Tzu for those who prefer the Wade Giles...
TGW
- Feb 3, 2022
Should You Re-Visit Your Marketing Strategy?
In taking a look at your Marketing Strategy, consider the following questions:
- Are Demand drivers shifting?
- Have ther
TGW
- Jul 14, 2021
Sales Funnels Don’t (Always) Work
Not all marketing strategies are right for sales funnels
TGW
- Jun 24, 2021
Why Content Marketing & 4 Itty Bitty Tips
Things to consider when starting a content marketing strategy and 4 itty bitty tips
TGW
- Jun 5, 2021
Chasing Productivity (Part 2)
A big part of achieving productivity for me comes down to 3 things. Habits Organisation Freeing Your Mind It is said that motivation can...
TGW
- May 5, 2021
Chasing Productivity (Part 1)
Stop Chasing Productivity. Prioritise and be more Efficient
Blog Bandit
- Apr 27, 2021
How to Start a Business with Limited Resources: Knowledge
Starting a New Business? Knowledge is a great resource to get started
TGW
- Apr 6, 2021
Koyoti Small Business Podcast is Live!
After months of planning, learning about audio recording, editing, researching hosting sites, the Koyoti Small Business Podcast is now live
TGW
- Mar 11, 2021
What's In A Name?
When you’re thinking about a name for your company, think about how you’d like for your company to be recognised.
TGW
- Mar 2, 2021
Marketing Isn't About Being Trendy
A complete brand strategy should be pervasive. From its logo, to things you wouldn’t normally associate with branding, like Human Resources
TGW
- Feb 10, 2021
Identity Crisis
Love them or hate them, FoxNews was the #1 television news channel for a while now. Recent numbers show however, that they're now ranked...
TGW
- Nov 29, 2020
Welcome to Koyoti
Thank you so much for visiting our new site! After over 7 years since we launched, it was high time that we made some much-needed...
TGW
- Oct 18, 2020
We Are Entitled To Nothing
As a generation growing up with microwaves, the information superhighway, and smartphones, we take for granted how accessible things are...
TGW
- Oct 18, 2020
Glass Half - .......
The glass half full / empty question is used often to see if someone is a pessimist or an optimist. To some, saying that the glass is...
TGW
- Oct 18, 2020
Check Your Ego At The Door
In 1985, a supergroup of singers got together and recorded the song, "We Are The World". On the first night of recording, the musicians...
Branding for every point of contact starts with design.
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