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TGW
Oct 1, 2024
Small Business Lessons From Fujifilm
Explore Fujifilm’s rise from underdog to industry leader. Learn key lessons in adaptability, courage, and brand loyalty for small businesses
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TGW
Oct 1, 2024
Small Business Lessons From Fujifilm
Explore Fujifilm’s rise from underdog to industry leader. Learn key lessons in adaptability, courage, and brand loyalty for small businesses


TGW
Sep 3, 2024
Shiny Object Syndrome
Relying too heavily on artificial intelligence (AI) in marketing, may not be effective as it lacks personalization and the human touch.


TGW
Aug 6, 2024
You Need Courage To Build Your Brand
To build a brand, be brave, stand out, and persist. Avoid becoming a commodity by offering something unique and memorable


TGW
Feb 9, 2024
How Can Audio & Visual Media Enhance Your Brand Marketing Strategy?
Content is king. On top of your own business, many companies are becoming media companies. Should this include your small business?


TGW
Jan 8, 2024
2024 Marketing Trends: AI's Role in Nurturing Authentic Communities
2024 is not going to be just about embracing AI, but also about merging it with traditional marketing to create more authentic relationships


TGW
Oct 2, 2023
Do You Suffer From Toxic Productivity? (Part 1)
Not only does toxic productivity make you less productive, it also negatively impacts your physical, mental, and emotional health


TGW
Jun 6, 2023
Small Business Lessons Learned From A Family Vacation
Some things I learned about running a small business while I was away with my family


TGW
Mar 8, 2023
3 Ways To Use A Business Card In The Digital Age
What is the business card's role now in the digital age?


TGW
Dec 7, 2022
Stop Marketing, Start Branding
If you invest in your brand, you are, by extension, marketing


TGW
Sep 6, 2022
Please Stop Email Abuse
6 Mistakes Small Businesses Make With Email Marketing.


TGW
May 31, 2022
Small Business Lessons From The iPod
Lessons we can learn from the iPod as small business owners


TGW
May 3, 2022
Marketing Lessons From Coffee Shops
These days, when there's so much more noise than there ever was, it's ever more important for you to embrace your fans


TGW
Apr 5, 2022
You Are What You E-A-T
If your body is a temple, what you put in to it reflects who you are as a person. The same goes for your brand, your content, and your websi


TGW
Feb 28, 2022
The Art Of War in Marketing
In our previous post about when to re-visit your marketing strategy, I quoted 孫子 Sun Zi (Sun Tzu for those who prefer the Wade Giles...


TGW
Feb 3, 2022
Should You Re-Visit Your Marketing Strategy?
In taking a look at your Marketing Strategy, consider the following questions:
- Are Demand drivers shifting?
- Have ther


TGW
Jul 13, 2021
Sales Funnels Don’t (Always) Work
Not all marketing strategies are right for sales funnels


TGW
Jun 24, 2021
Why Content Marketing & 4 Itty Bitty Tips
Things to consider when starting a content marketing strategy and 4 itty bitty tips


TGW
May 5, 2021
Chasing Productivity (Part 1)
Stop Chasing Productivity. Prioritise and be more Efficient

Branding for every point of contact starts with design.
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