TGW
Shiny Object Syndrome
Relying too heavily on artificial intelligence (AI) in marketing, may not be effective as it lacks personalization and the human touch.
top of page
Blog
FEATURED
TGW
- 4 days ago
Small Business Lessons From Fujifilm
Explore Fujifilm’s rise from underdog to industry leader. Learn key lessons in adaptability, courage, and brand loyalty for small businesses
TGW
- Sep 4
Shiny Object Syndrome
Relying too heavily on artificial intelligence (AI) in marketing, may not be effective as it lacks personalization and the human touch.
TGW
- Aug 7
You Need Courage To Build Your Brand
To build a brand, be brave, stand out, and persist. Avoid becoming a commodity by offering something unique and memorable
TGW
- Feb 9
How Can Audio & Visual Media Enhance Your Brand Marketing Strategy?
Content is king. On top of your own business, many companies are becoming media companies. Should this include your small business?
TGW
- Jan 8
2024 Marketing Trends: AI's Role in Nurturing Authentic Communities
2024 is not going to be just about embracing AI, but also about merging it with traditional marketing to create more authentic relationships
TGW
- Oct 2, 2023
Do You Suffer From Toxic Productivity? (Part 1)
Not only does toxic productivity make you less productive, it also negatively impacts your physical, mental, and emotional health
TGW
- Jun 7, 2023
Small Business Lessons Learned From A Family Vacation
Some things I learned about running a small business while I was away with my family
TGW
- Mar 8, 2023
3 Ways To Use A Business Card In The Digital Age
What is the business card's role now in the digital age?
TGW
- Dec 7, 2022
Stop Marketing, Start Branding
If you invest in your brand, you are, by extension, marketing
TGW
- Sep 7, 2022
Please Stop Email Abuse
6 Mistakes Small Businesses Make With Email Marketing.
TGW
- Jun 1, 2022
Small Business Lessons From The iPod
Lessons we can learn from the iPod as small business owners
TGW
- May 4, 2022
Marketing Lessons From Coffee Shops
These days, when there's so much more noise than there ever was, it's ever more important for you to embrace your fans
TGW
- Apr 6, 2022
You Are What You E-A-T
If your body is a temple, what you put in to it reflects who you are as a person. The same goes for your brand, your content, and your websi
TGW
- Feb 28, 2022
The Art Of War in Marketing
In our previous post about when to re-visit your marketing strategy, I quoted 孫子 Sun Zi (Sun Tzu for those who prefer the Wade Giles...
TGW
- Feb 3, 2022
Should You Re-Visit Your Marketing Strategy?
In taking a look at your Marketing Strategy, consider the following questions:
- Are Demand drivers shifting?
- Have ther
TGW
- Jul 14, 2021
Sales Funnels Don’t (Always) Work
Not all marketing strategies are right for sales funnels
TGW
- Jun 24, 2021
Why Content Marketing & 4 Itty Bitty Tips
Things to consider when starting a content marketing strategy and 4 itty bitty tips
TGW
- May 5, 2021
Chasing Productivity (Part 1)
Stop Chasing Productivity. Prioritise and be more Efficient
Branding for every point of contact starts with design.
bottom of page