TGW
Shiny Object Syndrome
Relying too heavily on artificial intelligence (AI) in marketing, may not be effective as it lacks personalization and the human touch.
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TGW
4 days ago
Small Business Lessons From Fujifilm
Explore Fujifilm’s rise from underdog to industry leader. Learn key lessons in adaptability, courage, and brand loyalty for small businesses
TGW
Sep 4
Shiny Object Syndrome
Relying too heavily on artificial intelligence (AI) in marketing, may not be effective as it lacks personalization and the human touch.
TGW
Aug 7
You Need Courage To Build Your Brand
To build a brand, be brave, stand out, and persist. Avoid becoming a commodity by offering something unique and memorable
TGW
Jun 27
A Mea Culpa: A Pledge To Connect More Genuinely
A pause to sound less like a pompous pretender, prattling on-and-on purposelessly in a pyrrhic pursuit of pretentious professionalism
TGW
Feb 9
How Can Audio & Visual Media Enhance Your Brand Marketing Strategy?
Content is king. On top of your own business, many companies are becoming media companies. Should this include your small business?
TGW
Jan 8
2024 Marketing Trends: AI's Role in Nurturing Authentic Communities
2024 is not going to be just about embracing AI, but also about merging it with traditional marketing to create more authentic relationships
Michael Brooke
Jul 25, 2023
The Day Out Of Time
The Day Out Of Time is a day to celebrate and honour all life, reflect on what has been achieved, and give thanks for the past year.
Blog Bandit
May 3, 2023
Creating a Customer Experience (CX) Movement, and Why Everyone Should Care
Regardless of whether you are part of a large company or SME – creating a good experience for our customers is vital to our existence.
TGW
Apr 5, 2023
3 Reasons To Move Away From Conversion Websites
While conversion websites may result in immediate sales, it's might not foster a long-term relationship with customers
TGW
Mar 8, 2023
3 Ways To Use A Business Card In The Digital Age
What is the business card's role now in the digital age?
TGW
Dec 7, 2022
Stop Marketing, Start Branding
If you invest in your brand, you are, by extension, marketing
TGW
Nov 2, 2022
Beyond Genius Marketing Campaigns
In marketing, we talk a lot about what problem we solve for our clients. Sometimes, it's obvious. Other times, not so much
TGW
Oct 5, 2022
How Can Automation And AI Can Help Your Marketing Efforts
How Can Automation And AI Can Help Your Marketing Efforts
TGW
Sep 7, 2022
Please Stop Email Abuse
6 Mistakes Small Businesses Make With Email Marketing.
TGW
Aug 2, 2022
Service Design As A Part Of Your Brand Strategy
Does their online experience with your brand reflect your offline experience? What sequence of events can you anticipate?
TGW
Jul 6, 2022
Social Media Ad Growth Is Slowing. What This Means For Small Business.
Small businesses shouldn't worry about Social Media Ad Growth slowing.
TGW
Jun 1, 2022
Small Business Lessons From The iPod
Lessons we can learn from the iPod as small business owners
TGW
May 4, 2022
Marketing Lessons From Coffee Shops
These days, when there's so much more noise than there ever was, it's ever more important for you to embrace your fans
TGW
Apr 6, 2022
You Are What You E-A-T
If your body is a temple, what you put in to it reflects who you are as a person. The same goes for your brand, your content, and your websi
TGW
Feb 28, 2022
The Art Of War in Marketing
In our previous post about when to re-visit your marketing strategy, I quoted 孫子 Sun Zi (Sun Tzu for those who prefer the Wade Giles...
Branding for every point of contact starts with design.
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